THE MOVIE and Television Review Classification Board (MTRCB) and the Ateneo Human Rights Center (AHRC) forged a partnership last 4 April 2014 to bring a “human-rights based approach to media related issues.”
The two groups signed a Memorandum of Understanding (MOU) that lets AHRC provide resource persons and materials to educate MTRCB and other media companies “on matters pertaining to the proper appreciation and undertaking of human rights issues in movies and TV programs.” This human-rights based approach includes dealing with media-related issues and concerns involving women, children, persons with disabilities (PWDs) and vulnerable sectors of society. AHRC committed to help in ensuring that the rights and dignity of these sectors are protected.
MTRCB Chairman Eugenio Villareal expressed his concern about the portrayal of women and children in the media. AHRC, primarily through its children’s desk (Adhikain Para sa Karapatang Pambata) and women’s desk (Urduja) will now conduct seminars, workshops and discussions together with the MTRCB to ensure that the media is both gender and child sensitive. This partnership is part of MTRCB’s thrust of “Matalinong Panonood para kay Juan at Juana.”
Chairman Villareal explained that the AHRC shall also assist them in strengthening their ratings and classification system.
The event was attended by the representatives of the MTRCB headed by Chairman Villareal, the Ateneo Law School’s representatives Dean Sedfrey Candelaria and Atty. Amparita Sta. Maria, and the AHRC Executive Director Atty. Ray Paolo Santiago.
One of the more recent events that MTRCB and AHRC have evaluated jointly is the incident regarding the nude portrait task given to the housemates of Pinoy Big Brother (PBB), a prime-time reality show of ABS-CBN. After the dialogue, the producers of the show have since apologized and promised to be more gender sensitive not only in the tasks they give the housemates but also in the conduct of their show in general. P